Just like a company normally has an employee handbook that deals with a variety of do’s and don’t’s for a given organization, a company policy should be outlined in a manner that is according to the organizational structure and working mentality.
Specific items to address would be:
1. Which social tools are accepted.
2. How to address topics on these social tools.
3. What topics can be discussed as they directly relate to the company.
4. Which department is responsible for making commentary in an official capacity thought social media outlets.
5. Guidelines that specifically address punishment regarding social tools that are in reference to the company.
6. What topics employees are encouraged to promote online.
Granted this list could go on and on, but this gets the mindset in place on how to address the policy issue directly.
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